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Monday, 14 February 2022 | Digital Health News | Staff Reporter

  partners with WHOOP to bring hyper-personalized insurance to the UAE

(Boston, MA) - WHOOP, the human performance company, and have announced a new partnership that will integrate physiological data into health insurance for an enhanced wellness experience in the UAE. Individuals and organizations in the UAE who purchase insurance through will gain access to WHOOP™ wearable technology and advanced analytical insights for the opportunity to unlock cash back and other rewards for hitting key health milestones.

“Through our partnership with WHOOP, will enhance human engagement and drive behavioral change by leveraging WHOOP’s granular health data to reduce insurance claims and hyper-personalize the insurance experience” said Vaibhav Kashyap, Co-Founder & CEO. is bringing together an ecosystem of wellness focused services and products, with the singular goal of making insurance hyper-personalized. Through educational wellness programs and initiatives, and WHOOP will incentivize and influence user behavior, helping customers make healthier lifestyle choices. Individuals who achieve set sleep performance, recovery, and strain score goals will be eligible for cash back rewards through the insurance program.

“Our partnership with will bring new benefits and innovation to healthcare,” said Mark McLaughlin, WHOOP Chief Business Officer. “We’re excited to help people prioritize their well-being and build healthier habits for life.” was conceived with the idea of creating a wellness experience built upon insurance and is committed to realizing that vision by supporting healthy, happy and resilient communities. This partnership will provide customers with 24/7 biometric monitoring alongside actionable feedback via WHOOP as a personal health solution to promote positive outcomes.

“Inspired by the UAE’s unique National Strategy for Wellbeing 2031, is committed to creating national-level impact from healthier communities by harnessing the power of data to radically optimize healthcare effort and spend,” adds Co-Founder Javed Akberali.

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