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UAE a frontrunner in
MENA’s race for FemTech
innovation
(Dubai, UAE) -
One-third of Middle
East and North Africa’s
(MENA) FemTech companies are
based in the UAE, according
to a Q4 2021 ‘FemTech
Industry in the UAE’
report published by FemTech
Analytics, a subsidiary of
UK-based consortium the
Deep Knowledge Group.
The report highlights
e-commerce platforms focused
on women’s healthcare as a
key driver of the UAE
FemTech sector. While MENA’s
overall share of the total
number of FemTech companies
barely reaches 6%, the UAE
is well-positioned to
achieve exponential growth
within the FemTech industry,
especially considering the
number of UAE projects set
to launch in the near
future.
FemTech
(female technology) is a
term applied to a category
of software, diagnostics,
products, and services that
use technology to focus on
women's health and wellness.
Approximately 60% of FemTech
companies in the UAE are
addressing women’s wellness
and menstrual health. This
report covers core and
non-core companies with a
direct and indirect focus to
advance women’s wellbeing in
the UAE.
The UAE is
actively prioritising
women’s health by
accelerating the growth of
female technologies. By
doing so, the country has
demonstrated the potential
to lead by example globally
and regionally. It has a
national strategy in place
to empower women, and its
Gender Balance Council works
to develop policies that
support women at various
levels. There are many
female-empowering
organizations in the UAE,
launched with the support of
both the government and the
business community, enabling
women to work and take
initiative, and providing
them with healthcare,
grants, networking
opportunities, financing and
knowledge.
Given most
investors in the wider MENA
region are men, the lack of
understanding of female
healthcare needs makes them
reluctant to invest in
female-related products. In
addition, most FemTech
startups in the UAE are
founded and led by women,
who tend to receive less
funding than their male-led
counterparts. Despite the
increasing interest from
governments, entrepreneurs
and investors in recent
years, the industry remains
underestimated and brimming
with potential.
Commenting on the findings,
Kate Batz, Director
of FemTech Analytics (USA),
said: “The UAE
emerged as a global
powerhouse of education,
business and community for
women, accelerating
equality, diversity and
inclusion across the public
and private sectors. There
is a constant growth of
female representation in the
UAE government and across
industries nationwide. These
socio-economic
transformations are creating
a solid foundation for
FemTech development and
largely contributing to the
nation’s prospects within
the industry.”
Julia Bondaruk,
Senior Strategic
Partnerships Manager,
FemTech Analytics (UAE),
added: “The FemTech
industry encompasses a wide
range of business
technologies aimed at
empowering female founders
and catering to women’s
health and wellbeing.
Although the industry
emerged a few years ago, its
challenges have been
unresolved for decades. By
developing HealthTech and
Longevity solutions, FemTech
seeks to fulfil the
long-term unmet needs of
women.
Today,
pregnancy, nursing, and
reproductive health
represent approximately 50%
of the overall FemTech
market.”
The ‘FemTech
Industry in the UAE’ report
showcases the recent
developments, current state
and short-term projections
of the emerging local
FemTech market. Based on the
assembled and analyzed data,
the report reveals vital
features, trends, industry
innovations, technologies,
market size, among other
perspectives.
The
analytics in the report are
based on information about
56 organizations directly or
indirectly contributing to
the UAE FemTech market,
including 30 companies and
26 investors selected by
sector. The report also
depicts the top FemTech
influencers in the country
and their contributions to
the development of the
industry.
Link to the Report:
www.femtech.health/femtech-uae-2021
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