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Cognetivity Neurosciences
confirms first Middle East
deployment in
state-of-the-art Clemenceau
Medical Center in Dubai
(Vancouver,
B.C.) -
Cognetivity Neurosciences
Ltd. (the "Company" or
"Cognetivity") (CSE: CGN)
(OTCQB: CGNSF) (FWB: 1UB)
announced that it has
reached its first commercial
agreement for the Integrated
Cognitive Assessment (ICA)
to be deployed in clinical
care in the Middle East.
Following Cognetivity's
launch in the region only
several weeks ago, the ICA
is now set to be deployed at
the state-of-the-art
Clemenceau Medical Center
(CMC) in Dubai. CMC in Dubai
is situated within the
renowned Dubai Healthcare
City and enjoys a reputation
as one of the region's
leading hospitals across a
range of medical
specialities. It forms part
of the prestigious
Clemenceau Medicine
International network, which
is closely affiliated with
Johns Hopkins Medicine
International.
The
CMC network is committed to
making use of cutting-edge
developments in medical
technology, including
artificial intelligence
(AI), to provide its
patients with the best
possible care. Its flagship
hospital, CMC in Beirut, was
recently named in Newsweek's
2021 list of the top 100
smart hospitals in the
world, ranking highest
across the Middle East.
As part of the center's
commitment to innovation and
patient-first medical
excellence, the ICA will be
used to enhance the timely
detection of mild cognitive
impairment (MCI) and
dementia. The ICA is
perfectly placed to drive
improvements in clinical
cognitive assessment and
monitoring thanks to its
high sensitivity to
early-stage deterioration
and avoidance of learning
effects upon repeat testing.
Crucially, the test is
language-independent and
free from educational or
cultural bias, facilitating
its rapid deployment in new
environments as a
globally-applicable tool.
The implementation will
be overseen by neurologist
and clinical
neurophysiologist Dr Raja
Sawaya. One of the most
highly respected clinicians,
educators and researchers in
his field throughout the
Middle East, Dr Sawaya is
also a Professor of
Neurology and Clinical
Neurophysiology at the
American University of
Beirut Medical Center. He is
a fellow and active member
of the American Academy of
Neurology and the American
Academy of Electrodiagnostic
Medicine. Commenting on
the announcement, Dr Sawaya
said: "Dementia is a serious
and growing healthcare
problem all over the world,
including the Middle East.
The ICA offers hope as a
cutting-edge technology that
can drive great improvements
in the quality and
efficiency of cognitive
assessment, particularly at
the all-important earlier
stages of disease. I'm
really excited to see the
difference it makes for our
patients, and can already
see further areas for its
application on the back of
this rollout."
Mazen
Sobh, Vice President
(Business Development) at
Cognetivity, said: "It's
fantastic to be bringing the
ICA to clinical care in
Dubai for the first time.
There is clearly an urgent,
unmet need for much better
cognitive assessment tools
in the region, as throughout
so much of the world – it
represents a brilliant
opportunity for us and this
is a very welcome first
step."
Dr Sina
Habibi, Cognetivity's CEO,
also said: "We're thrilled
about the deployment, which
will see the ICA form part
of a cutting-edge service
dedicated to providing
world-leading healthcare.
Achieving this feat within a
few short weeks of our
regional launch proves that
we have got it absolutely
right in terms of
recognising the clinical
demand but also creating a
world-beating tool whose
language- and
culture-independence make it
rapidly deployable in any
new clinical environment.
This stands us in very good
stead as we continue to
pursue our ambitions of
large-scale, global
commercial rollout."
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