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CPhI Middle
East & Africa to take place
September 2021 under the
patronage of Saudi Arabia’s
Ministry of Health
(Abu
Dhabi, UAE) -
Informa Markets, the
organisers of the leading
regional pharmaceutical
event CPhI Middle East &
Africa, (CPhI MEA), has
announced the 2020 edition
of the show will be held
alongside the Global Health
Exhibition (GHE) in Riyadh,
Saudi Arabia on 26-28
September 2021.
Under
the patronage of HE Dr.
Tawfiq Al Rabiah, Saudi
Arabia’s Minister of Health,
the move to Saudi Arabia and
taking place in conjunction
with GHE, will create a
larger platform for the
regional pharma community
and underscores the
commitment of the country to
the global pharmaceutical
industry.
Sherma
Ellis, Brand Manager, CPhI
Middle East & Africa, said:
“CPhI Middle East & Africa
aims to provide the regional
pharma community with the
optimum platform to grow and
do business. After
discussions at the highest
levels, both internally and
externally with our key
partners and stakeholders,
CPhI Middle East & Africa
will now take place in
September, alongside GHE and
under the patronage of Saudi
Arabia’s Ministry of Health.
“We believe this
decision will offer all
participants the highest
value and maximise their
return on investment, while
also providing more
networking opportunities and
educational content to
facilitate growth in the
region.
“It also
underscores the importance
of the pharma market in the
region by highlighting Saudi
Arabia’s commitment to
healthcare in the country,
and its ambition to become a
regional hub for
multinational pharma
companies,” she added.
GHE, the premier
healthcare trade platform in
Saudi Arabia for medical
manufacturers, dealers &
distributors, hospitals, and
general healthcare service
providers, attracts over
15,000 attendees, creating
the ideal platform to do
business with the global
healthcare industry.
“The GHE is an ideal
healthcare platform and
provides perfect synergy
with CPhI MEA. Bringing two
successful brands together,
we can empower the regional
pharma market growth and
better meet the pharma
community's requirements. It
also allows us to highlight
innovation, content, and
networking to its highest
level,” said Ellis.
It is estimated that Saudi
Arabia will contribute $10.7
billion or 24% towards
MENA’s $44 billion pharma
market by 2023. “So,
clearly, there will be a
wealth of business
opportunities during the
event,” added Ellis.
In recent years, a range of
healthcare reforms has taken
place in Saudi Arabia to
support and incentivise
pharma manufacturers. These
include 100% foreign direct
investment (FDI) into the
sector, efforts to increase
the total local
pharmaceutical production by
20% by the end of 2020, the
launch of e-visas to make
the country more accessible,
as well as opportunities for
business expansion, due to
the country’s reliance on
imported pharmaceuticals.
Furthermore,
socioeconomic factors,
including increased medical
insurance coverage, a
growing population, higher
living standards, and the
incidence of
non-communicable diseases
are all driving additional
demand for pharmaceuticals
within the kingdom.
CPhI MEA is an umbrella
brand, with tracks covering
five main verticals in the
pharmaceutical sector - CPhI
for ingredients, FDF for
finished dosage forms, ICSE
for drug development and
contract services, P-MEC for
machinery, and InnoPack for
packaging. Adopting an
exhibition format, with a
strong focus on government
engagement, educational
content, networking, and
matchmaking, CPhI MEA’s
proposition aims to bring a
regional mix of 70% visitors
and exhibitors from KSA and
30% from outside the
kingdom.
It is the
only pharma event in the
region covering pharma
manufacturing, bringing
together nearly 4,000 key
pharma suppliers and buyers,
connecting local, regional,
and international
professionals from across
the entire pharma supply
chain, from ingredients to
finished product
distribution.
As part
of Informa’s commitment to
participants' safety at all
events and exhibitions, the
company has launched Informa
AllSecure. The detailed set
of enhanced measures, which
includes ten priority
commitments followed by all
Informa events around the
world, will provide the
highest hygiene and safety
levels to ensure the safety
of attendees and staff.
For more information,
please visit
www.cphi.com
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