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PureHealth’s local
procurement spend reaches
AED 2.25 billion, advancing
UAE National In-Country
Value Program
(ABU DHABI)
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As the 2025 edition of
Make it in the Emirates
gets underway,
PureHealth, the largest
healthcare group in the
Middle East, announced that
its total investment in
locally sourced goods and
services has now reached AED
2.25 billion. In 2024 alone,
the group directed AED 1
billion into the national
economy – a 38% increase
compared to 2023 – directly
supporting the UAE’s goals
to localize supply chains,
promote national businesses,
and accelerate economic
diversification.
As a
committed Ministry of
Industry and Advanced
Technology (MoIAT) member,
PureHealth has led the
National In-Country Value
(ICV) Program since 2022.
PureHealth is on track to
meet its target of AED 13
billion in ICV-qualified
spend by 2032. Through
expanded local sourcing,
investment in advanced
manufacturing and strategic
partnerships with Emirati
enterprises, the group is
actively contributing to the
Make it in the Emirates
initiative – a key pillar of
the UAE’s national
industrial strategy, which
aims to increase the
sector’s gross domestic
product (GDP) contribution
to AED 300 billion by 2031.
Shaista Asif, Group
Chief Executive Officer of
PureHealth, said: “Our
investment in the UAE’s
industrial ecosystem is
rooted in a long-term vision
for healthcare resilience.
By advancing our In-Country
Value goals, we are
localizing critical supply
chains, supporting homegrown
innovation, and enabling the
development of advanced
healthcare manufacturing
capabilities. This is not
just about meeting today’s
needs, but building a
sustainable, self-sufficient
healthcare system that
serves UAE communities for
generations to come while
supporting the nation’s
economic and industrial
ambitions.”
PureHealth’s commitment to
local industrial growth and
innovation is reflected in
strong ICV performance
across its brands:
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SEHA, holds the highest ICV
score in the UAE healthcare
sector, at 81.13%.
-
Daman, the UAE’s leading
health insurer, ranks
second in the UAE
insurance sector, at
71.86%.
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PureLab and The Medical
Office (TMO) have
already secured their
ICV certification, while
Sheikh Shakhbout Medical
City (SSMC) is on track
to receive its
certification later this
year, marking a
significant step toward
full group-wide
compliance across
PureHealth.
These
achievements reflect robust
performance across
procurement, Emiratization,
investment, and
sustainability, with all
activities reported to MoIAT
to ensure transparency and
alignment with national
priorities.
Leya Al
Damani, Chief Sustainability
Officer at PureHealth,
added: “Sustainability and
localization go
hand-in-hand. Through
partnerships with UAE-based
suppliers that share our
environmental and quality
standards, we are creating
long-term value that
benefits both our healthcare
system and the national
economy. The National
In-Country Value Program
gives us a powerful
framework to scale this
impact measurably and
responsibly, while also
fostering a supportive
environment for the growth
of small and medium-sized
enterprises across the
country.”
PureHealth’s procurement
strategy spans medical
supplies, pharmaceuticals,
technology, and
infrastructure services,
with a strong focus on
UAE-based suppliers that
meet international standards
and foster homegrown
innovation.
Through
strategic offtake agreements
and ongoing supplier
development, the group is
continuing to identify new
opportunities to partner
with more local
manufacturers, driving
industrial capacity,
enhancing supply chain
resilience, and advancing
the UAE’s vision for a
future-ready healthcare
sector.
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