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PureHealth launches
mental health services in
UAE via AI-enabled Pura app,
powered by SAKINA
(ABU DHABI)
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PureHealth, the largest
healthcare group in the
Middle East, has launched
nationwide virtual mental
health services through its
AI-enabled health app, Pura
– powered by SAKINA, the
region’s largest mental
health network. The service
provides people across the
UAE with direct access to
licensed psychologists and
psychiatrists, from
anywhere. It positions
mental health as a key
pillar of overall wellbeing,
making it easy and quick for
people to seek support as
part of their mental health
journeys.
The feature
enables users to book
private, expert-led sessions
directly through the app,
providing fast and secure
support. Part of SEHA,
PureHealth’s hospital
network, SAKINA brings
decades of therapeutic
expertise, cultural insight,
and evidence-based care,
ensuring trusted support for
every patient. Its licensed
professionals are now
available for online
consultations via Pura, with
appointments open to
everyone, including those
covered by Daman insurance.
According to the World
Health Organization, one in
eight people globally
experiences a mental health
disorder at any given time.
In the GCC, up to 80% of
cases go undiagnosed, and
75% of those affected don’t
seek help – often due to
limited access or the desire
to manage these concerns
privately. This launch
reflects PureHealth’s
commitment to building a
more inclusive, preventive,
and digitally-driven
healthcare system,
empowering people to take
charge of their wellbeing
and offering compassionate
pathways to mental health
support.
Shaista Asif, Group Chief
Executive Officer,
PureHealth, said:
“With Pura, we’re making
care more accessible, more
responsive and more human,
thoughtfully designed around
real lives and real needs.
By harnessing the power of
digital healthcare and AI,
we’re not just scaling
access; we’re personalizing
care and helping to remove
longstanding barriers to
mental health support. This
exemplifies the
transformative potential of
technology in delivering
meaningful and measurable
impact for individuals,
families, and communities
across the nation.”
Alongside virtual therapy
sessions, the app offers a
growing suite of guided
meditations and self-help
tools, including educational
content, emotional
resilience resources, and
preventive mental wellness
programs tailored to users’
needs.
Dr.
Zain Al Yafei, Chief
Executive Officer of SAKINA,
added: “Mental
health remains a significant
and often under-addressed
challenge in communities
across the globe. Networks
such as SAKINA play a vital
role in raising awareness,
fostering connection, and
encouraging open dialogue
around this essential aspect
of overall well-being. By
making our licensed mental
health professionals
accessible through the
trusted Pura app, we are
bringing expert support
closer to people through
secure, user-friendly tools.
This launch marks an
important step toward
enabling earlier
intervention and promoting a
more proactive, personalized
approach to mental health
care across the UAE.”
The launch supports
PureHeath’s digital
transformation strategy and
aligns with the UAE’s
national health priorities,
combining smart technology
with inclusive care to
improve lives at scale.
Users across the UAE can
open or download Pura today
to book a mental health
consultation and explore
wellness resources, with
access available for those
covered by Daman insurance.
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