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PureHealth, Erth
Hospitality partner on
patient experience at SEHA
Corniche Hospital
(ABU DHABI)
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PureHealth
has announced a partnership
with Erth Hospitality, the
catering division of Erth
Abu Dhabi, to introduce a
service-focused patient
experience model at SEHA
Corniche Hospital in Abu
Dhabi.
The
partnership will focus on
non-clinical aspects of the
hospital experience,
including food and beverage
services, housekeeping, and
guest services. According to
the organizations, the
initiative is intended to
complement clinical care by
creating a more comfortable
and welcoming environment
for patients, families, and
visitors.
The
collaboration reflects
growing attention to the
role of the patient
experience in healthcare
delivery, extending beyond
clinical outcomes to include
communication, the care
environment, and
interactions with patients
and families.
Shaista Asif, Group
Chief Executive Officer of
PureHealth, said
the initiative is intended
to address aspects of the
healthcare journey beyond
clinical care, including how
patients and families
experience their time in the
hospital. She described the
partnership as part of
PureHealth’s broader
approach to patient-centered
care.
Erth
Hospitality will contribute
its experience in
hospitality, food services,
and Emirati cultural
practices. Shaikha
Al Kaabi, Chief Executive
Officer of ERTH Abu Dhabi,
said the partnership aims to
incorporate elements of
Emirati hospitality into the
hospital environment, with a
focus on comfort and support
for patients and their
families.
The
partnership follows
PureHealth’s collaboration
with the Dorchester
Collection Academy in 2025,
which focused on
hospitality-related training
and patient experience.
Together, the initiatives
represent the group's
efforts to apply hospitality
principles to selected
non-clinical aspects of
healthcare delivery.
The organizations have not
yet disclosed details on the
planned service changes,
implementation timeline, or
how the initiative’s impact
on patient experience and
clinical outcomes will be
evaluated.
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