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PureHealth drives
insurance business growth
with Daman’s entry into
property and casualty
insurance market
(ABU DHABI)
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PureHealth,
the largest hospital and
health insurance group in
the Middle East, today
announced the strategic
expansion of its insurance
arm, Daman, marking its
transformation from a
health-focused provider into
a comprehensive, multi-line
insurer with entry into the
high-growth Property and
Casualty (P&C) segment. As
part of this evolution,
Daman will adopt a new legal
name: The National Insurance
Company – Daman, reflecting
its broadened scope and
strengthened position within
the UAE’s dynamic insurance
landscape.
The
transition reflects Daman’s
broader mission to meet the
evolving protection needs of
individuals and businesses
across the emirates by
offering them a broader
suite of insurance services.
As the insurance arm of
PureHealth and the UAE’s
leading health insurer,
Daman’s expansion into the
P&C segment supports its
vision to become a
comprehensive insurance
provider and aligns with the
group’s commitment to
deliver holistic care and
coverage throughout all
stages of life.
Shaista Asif, Group
Chief Executive Officer of
PureHealth, stated:
“Daman’s evolution reflects
PureHealth’s broader
strategy to create a fully
integrated healthcare and
insurance platform that
drives better customer
service and long-term value
creation. Expanding into the
Property and Casualty
segment enhances portfolio
diversification, supports
risk management across
sectors, and reinforces our
commitment to shaping a
future-ready ecosystem
aligned with the UAE’s
economic and social
development priorities.”
H.E. Khaled
Binshaiban Almheiri,
Chairman of The National
Insurance Company – Daman,
commented: “For
nearly two decades, Daman
has set the benchmark for
health insurance in the UAE.
This evolution marks a
pivotal chapter – expanding
our focus to offer a broader
range of insurance solutions
while maintaining the same
rigor, trust, and
customer-first mindset our
members know and value. By
protecting individuals,
businesses, and assets, we
are proud to play a central
role in supporting the UAE’s
vision for sustainable
wellbeing and long-term
economic resilience.”
Daman currently provides
health coverage to more than
three million members across
a network of over 3,000
healthcare providers in the
UAE. Backed by a resilient
operational backbone, Daman
brings together AI-powered
underwriting,
industry-leading efficiency
in claim settlement, and a
multilingual service
delivery infrastructure to
seamlessly support its
expansion into new insurance
verticals, without
compromising its
longstanding reputation for
excellence.
According
to the
Central Bank of the UAE
(CBUAE), the total number of
written insurance policies
for all types of insurance
within the UAE increased to
14.6 million policies
year-over-year in 2023,
compared to 8.4 million
policies in 2022, primarily
due to a higher number of
property and liability
insurance policies. The
UAE’s P&C insurance market
is poised for further
accelerated growth, which is
projected to reach nearly
USD 16.8 billion by 2031,
according to Verified Market
Research.
In response
to this growing demand, the
company will continue to
operate under the
well-established Daman
brand, introducing new P&C
products in phases while
ensuring uninterrupted
service for existing
members. Daman was named the
best-perceived health
insurance brand in the UAE,
according to the UAE
Healthcare 2024 report from
Brand Finance – a
recognition that reflects
its commitment to excellence
and mission to cultivate a
healthier community.
This strategic growth plan
reinforces PureHealth’s
broader vision to advance
the science of longevity and
deliver the promise of
holistic care, from
prevention to protection,
through a connected health
and insurance ecosystem.
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