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PureHealth brand
portfolio reaches AED 11
billion, named Middle East’s
leading healthcare brand in
2026 Brand Finance report
(ABU DHABI)
-
PureHealth
has reaffirmed its position
as the UAE’s leading
healthcare brand portfolio
in Brand Finance’s UAE 50
and Middle East 150 2026
rankings. The Group’s
combined brand value reached
AED 11 billion, marking an
increase of 23%
year-on-year.
According to PureHealth,
this performance is further
reinforced by the strong
rankings of key
subsidiaries, with three of
PureHealth’s brands
recognized among the UAE’s
top 10 strongest brands
across all sectors:
-
Daman ranked 7th among
the UAE’s strongest
brands with a Brand
Strength Index (BSI)
score of 83.3, and
increased its brand
value to AED 1.2
billion, up 19%
year-on-year, reflecting
its continued leadership
in insurance and
expanding customer
reach.
-
SEHA ranked 9th among
the UAE’s strongest
brands with a BSI score
of 80.4, and reached AED
3.61 billion in brand
value, growing 21% from
the prior year,
maintaining its position
as one of the most
established and trusted
healthcare networks in
the country.
-
Sheikh Shakhbout Medical
City (SSMC) ranked 10th
among the UAE’s
strongest brands with a
BSI score of 80.3, and
recorded a brand value
of AED 1.2 billion,
increasing by 50% from
2025, demonstrating
strong growth as a
flagship facility for
complex and specialized
care.
Shaista Asif, Group
Chief Executive Officer of
PureHealth, said:
“This recognition reflects
the scale and strength of
PureHealth’s integrated
platform and the role it
plays in shaping the future
of healthcare in the UAE. By
bringing together care
delivery, insurance, and
advanced clinical
capabilities, we are
building a more connected,
data-driven system designed
to deliver better outcomes
at every stage of the
consumer journey. As we
continue to expand
internationally, we remain
focused on scaling this
model and accelerating
innovation in AI-enabled
care and consumer
solutions.”
The
rankings build on
PureHealth’s sustained
growth trajectory and
expanding international
footprint, as the Group
continues to scale its
presence across key global
markets and strengthen its
integrated Care and Cover
model.
The
Brand Finance UAE 50 - 2026
report highlights economic
diversification and AI
adoption as key drivers of
brand growth. Against this
backdrop, PureHealth’s
performance underscores the
growing importance of
integrated healthcare
platforms in delivering both
economic value and long-term
system impact. By combining
scale, clinical excellence
and a unified ecosystem
approach, PureHealth
continues to strengthen its
leadership position in the
UAE while building a
foundation for sustained
international growth.
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