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Thursday, 23 April 2026 | Opinion & Commentary

 
 

Claire Westbrook-Keir, General Manager, Aspen Medical MEA

Commentary:

5 lessons from delivering healthcare in crisis zones


By Claire Westbrook-Keir, General Manager, Aspen Medical MEA
 



 

Delivering healthcare in crisis environments is fundamentally different from operating in stable systems. It demands agility, precision, and a deep understanding of complexity on the ground. Based on our experience supporting healthcare systems under pressure, five key lessons consistently emerge:

1. Start with Total Situational Awareness

Effective intervention begins with a clear, unfiltered understanding of the environment. This means going beyond surface-level assessments to evaluate what is already in place, what the host government is delivering, what international and local organizations are contributing, and where the real gaps lie.

Equally important is clarity on your own mandate. What exactly are you being asked to deliver, and can you realistically deliver it to the required standard? Misalignment at this stage can lead to duplication, inefficiencies, or critical gaps in care. Precision in scope is not a luxury in crisis settings; it is essential.

2. Integrate into the Patient Pathway, Not Around It

Healthcare in crisis zones is rarely linear. Patients often move through fragmented systems involving multiple providers, facilities, and levels of care.

To be effective, any intervention must “plug into” the existing healthcare ecosystem, understanding referral pathways, communication flows, and decision-making structures. Interoperability is key: the ability to exchange information, coordinate care, and operate seamlessly across different parts of the system.

Success is not measured by standalone excellence, but by how well your solution connects, supports, and strengthens the broader continuum of care.

3. Build a Resilient and Flexible Workforce Model

Human capital is one of the most critical and fragile components in crisis response. Resilience in staffing means designing models that can withstand volatility: rotation fatigue, security constraints, and sudden surges in demand. It also means balancing international expertise with local capability to ensure continuity and cultural alignment.

The private sector’s unique strength lies in its ability to deliver tailored solutions. However, this must be underpinned by realistic pricing models, ones that ensure operational viability while still enabling access to the right skill sets at the right time.

4. Strengthen Logistics as a Strategic Backbone

In crisis environments, logistics is not a support function; it is a core determinant of success.

A logistics chain is only as strong as its weakest link. From procurement and transportation to storage and distribution, every component must be stress-tested against disruption. Forecasting demand accurately and accounting for delays or “supply drag” is essential to maintaining continuity of care.

Without robust logistics, even the most advanced clinical capabilities cannot be delivered effectively.

5. Design for Scalability and Adaptability from Day One

Crisis situations are dynamic by nature. Needs evolve rapidly, and what is sufficient today may be inadequate tomorrow.

Any healthcare solution must therefore be designed with built-in scalability and flexibility. Initial deployment should never represent the peak of capability; it should be the foundation for growth.

The ability to expand services, adapt to changing epidemiological patterns, and respond to emerging priorities is what distinguishes effective interventions from static ones.

Delivering healthcare in crisis zones requires more than speed; it requires strategic discipline, adaptability, and a systems-level mindset. When these elements come together, it becomes possible not only to respond to immediate needs but to strengthen healthcare delivery in ways that endure beyond the crisis itself.
                                               

                                                     

About the author:

Claire Westbrook-Keir serves as General Manager for Aspen Medical in the Middle East and Africa.   

 


The views and opinions expressed in this article are those of the author and do not necessarily reflect the editorial policy or position of ArabMedicare.com.


 

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