ArabMedicare.com: The Web Portal for Healthcare Professionals


WHX Dubai 2026

   Medical News Center 

  Home Page
Channels
 
Medical News Center
  Conference News
  Special Interviews
   
   
Rankings/Surveys
 

 

   
 
 
 
 
 

 

 
 
 

 

 

Tuesday, 7 October 2025 | Hospital News | Staff Reporter

 
 
NMC Healthcare appoints Cemplicity to enhance patient experience through real-time patient insight technology
Photo (left to right): Blaik Wilson, CEO of Cemplicity, and Dr. Zaka ullah Khan, CCO at NMC Healthcare


NMC Healthcare appoints Cemplicity to enhance patient experience through real-time patient insight technology

 

(DUBAI) - Cemplicity, a global leader in real-time patient insights, has partnered with NMC Healthcare (NMC), one of the UAE's largest private healthcare providers, to enhance patient experience across its national network of facilities.

This collaboration marks a significant step in Cemplicity's expansion into the UAE, reinforcing both organizations' commitment to improving patient experience, and aligns with NMC’s strategy to enhance its operations nationwide. Under the agreement, NMC will implement Cemplicity's technology platform to capture and analyze real-time feedback using Patient-Reported Experience Measures (PREMs), with the flexibility to scale to include Patient-Reported Outcome Measures (PROMs) in the future.

“Our partnership with Cemplicity gives us powerful tools to capture and analyze patient insights in real-time, allowing us to make data-driven decisions that enhance patient satisfaction. By understanding what matters most to our patients, we can better tailor our services to deliver personalized care that matters,” said Dr. Zaka ullah Khan, Chief Clinical Officer at NMC Healthcare.

The implementation supports the UAE's “We the UAE 2031” vision to harness data-driven solutions for improving population health. A BCG study on healthcare in the Middle East found that healthcare providers who excel not only in clinical competence and care quality, but also in the interpersonal, softer elements of the patient experience. Falling short of patient experience expectations can have wide-ranging implications, such as a rise in unnecessary second opinions and lower treatment compliance.

“By partnering with NMC Healthcare, we have found a partner committed to placing patient voices at the center of healthcare improvement,” said Blaik Wilson, CEO of Cemplicity. “This is about delivering healthcare that truly listens and adapts. Our collaboration will contribute valuable insights to help to improve individual patient experiences at NMC.”

Cemplicity's platform offers full multilingual support and WhatsApp integration for convenient communication. It is fully compliant with local data privacy and healthcare regulations and seamlessly integrates with existing hospital management systems.

                                                          
                       
             
 

 

 


 

PRINT THIS ARTICLE

 
 

CPHI MIDDLE EAST

11-13 May 2026
Riyadh | KSA


International Hospital Federation


 

 

Home  | Search | About Us  | Education  | Business  | Health Centers | Clinical Resources  | Job Bank | Medical News |Conference News & Analysis | Events | Products/Services Showcase | Advertise With Us | Contact Us


Copyright © 1999-2025  ArabMedicare.com.  All rights reserved.