Lilly brings critical obesity information closer to UAE
community through nationwide
awareness campaign
(UNITED ARAB EMIRATES) - Lilly
(NYSE: LLY), a leading
medicine company, has
reached more than 3,000 UAE
residents and visitors
through a nationwide obesity
awareness roadshow, bringing
critical information about
obesity closer to
communities and supporting
the UAE’s wider healthcare
ambitions.
The Lilly
Obesity Roadshow made
appearances in key
healthcare facilities and
popular community venues
across Abu Dhabi and Dubai
from September 19 to
December 16, 2025, educating
the public on obesity
classifications, risks, and
holistic management pathways
while encouraging proactive
healthcare. Through
expert-led engagements and
interactive wellness
touchpoints, participants
gained a clearer view of
their health status. They
learned how timely action
against obesity could help
improve long-term health
outcomes.
“Lilly’s
mission to improve health
outcomes for communities
worldwide is deeply aligned
with the UAE’s national
vision of fostering a
healthier, more resilient
society,” said Amr
Saeed, Executive Director
for Diabetes and Obesity,
Lilly. “While often
misunderstood as a poor
lifestyle choice, obesity is
a complex, chronic disease
linked to over
200 serious
health complications,
placing a heavy toll on
individuals, families, and
healthcare systems. With the
Obesity Roadshow, we
reaffirm our commitment to
transforming how obesity is
understood and managed. By
bringing trusted,
science-based information
directly to people in malls,
community spaces, and
healthcare settings, we are
empowering the community
with a deeper awareness of
their health and information
on the support available.”
In Abu Dhabi, the
campaign was supported by
Abu Dhabi Public Health
Center. Bolstered by
influencer collaborations,
the campaign reached an
additional online population
of more than 400,000 people.
In
addition to cutting-edge
health equipment that
measured an individual’s
body-mass index (BMI), the
activation also featured an
AI-enabled simulator that
revealed the projected image
of the visitor at their
ideal weight. A nutritionist
was also available on-ground
to provide expert guidance
around the findings. The
activation took place across
multiple locations in the
UAE, including Yas Mall,
Marsana Mangrove Beach,
Healthpoint Hospital, and
Reem Hospital, as well as
Mall of the Emirates,
Jumeirah Beach Residence
(JBR) Walk, and Dr Sulaiman
Al Habib Hospital. In Abu
Dhabi, the initiative was
further amplified through
participation in the
Department of Health – Abu
Dhabi’s Festival of Health,
alongside activations in
collaboration with the Abu
Dhabi Accountability
Authority (ADAA).
The
Lilly Obesity Roadshow
builds on Lilly’s
longstanding leadership in
advancing holistic care for
people living with chronic
conditions, ensuring they
have access to trusted
knowledge, innovative
solutions, and supportive
environments that enable
healthier futures.
