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Global AI business
efficiency leader EFFY opens
regional headquarters in
Riyadh
(RIYADH)
-
EFFY, the global
provider of AI-powered
business efficiency
intelligence solutions, has
officially opened its
regional headquarters in
Riyadh. The launch took
place during a reception
hosted by His Excellency Dr
Nuno Mathias, Ambassador of
Portugal to the Kingdom of
Saudi Arabia, underscoring
EFFY’s long-term commitment
to advancing organizational
performance and digital
transformation across the
Kingdom and wider region.
As part of its
commitment to Saudi Arabia,
EFFY will invest
approximately SAR 100
million over the next three
years, focused on technology
transfer, local
partnerships, and talent
development. The company
also plans to create more
than 100 specialized roles
in the Kingdom over the same
period, reinforcing its
support for Saudi Arabia’s
rapidly growing digital and
innovation ecosystem.
EFFY’s platform
integrates advanced
analytics, generative AI,
and hyper-automation with
deep process expertise.
Global clients benefit from
measurable operational
gains, including up to 30
per cent process efficiency
improvement, up to 40 per
cent productivity increase,
and around 90 per cent
reduction in errors,
resulting in 5 to 10 per
cent revenue recovery
through enhanced accuracy
and decision-making.
The expansion builds on
EFFY’s ongoing work with
leading Saudi organizations,
including the National Water
Company and Specialized
Najran Hospital. These
engagements demonstrate the
company’s mission to empower
public and private
institutions with
intelligent automation and
performance visibility,
enabling leaders to
streamline operations,
reduce waste, and drive
sustainable value creation.
“Our partnerships with
the National Water Company
and Specialized Najran
Hospital highlight how
business efficiency
intelligence can create
real-world transformation,”
said José Xavier, CEO of
EFFY.
“EFFY was
founded on the belief that
intelligence and efficiency
must work together to
deliver lasting progress.
Our mission in Saudi Arabia
is to help organizations
operate smarter and
stronger, in full alignment
with Vision 2030’s
priorities of innovation,
transparency, and
sustainability.”
EFFY’s Riyadh headquarters
will serve as the company’s
central hub for the GCC,
advancing technology
localization, industry
knowledge-sharing and
co-innovation with strategic
partners.
“EFFY’s
establishment in Riyadh is
more than regional
expansion, as it reflects
our commitment to building
long-term partnerships and
contributing to the
Kingdom’s innovation-led
growth agenda,” said Hythem
Elrakaybi, Vice President
Middle East, EFFY.
The company will prioritize
solutions and partnerships
across sectors, including
healthcare, utilities,
energy, logistics, and
retail, supporting Saudi
organizations in
accelerating operational
excellence and digital
advancement.
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