Bupa Arabia renews Thmanyah partnership, linking health brand with Saudi football audience
 

(JEDDAH) - Bupa Arabia for Cooperative Insurance has renewed its partnership with Thmanyah, a subsidiary of the Saudi Research and Media Group (SRMG), continuing its role as a sponsor of Thmanyah’s coverage of Saudi football competitions. The partnership brings the two organizations together around a shared goal: promoting better health and encouraging more active lifestyles.

The renewed partnership provides Bupa Arabia with an opportunity to engage audiences through one of the Kingdom’s most popular sports. By connecting with football fans, the company can bring greater visibility to topics related to health and wellbeing in an accessible, everyday context.

The partnership is part of Bupa Arabia’s broader involvement in sports, alongside initiatives such as the Bupa Padel tournaments and Bupa Marathon. These activities are aimed at encouraging physical activity and community participation, while bringing greater attention to health and wellbeing.

The company’s involvement in sports sits alongside its healthcare and insurance services, as well as initiatives focused on prevention and wellbeing. Together, these efforts reflect Bupa Arabia’s broader approach to supporting healthier lifestyles and quality of life.

Through its continued collaboration with Thmanyah and SRMG, Bupa Arabia is using its involvement in football to reach a wider audience with messages around health and wellbeing. The partnership also aligns with broader efforts under Saudi Vision 2030 to encourage healthier and more active lifestyles.

                                                                  

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