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Abu Dhabi Public Health
Centre urges women to
prioritize cervical cancer
screening through “Check
What Really Matters”
campaign
(ABU DHABI)
-
As part of Cervical Cancer
Month, the
Abu Dhabi Public Health
Centre has launched its
latest cervical cancer
prevention initiative under
the “Check What
Really Matters”
campaign, calling on women
to prioritize routine
screening, even when they
feel healthy.
ADPHC
has emphasized that cervical
cancer is one of the most
preventable and highly
curable cancers when
detected early. However,
this can only be done
through routine screening,
given the disease’s silent
development and lack of
noticeable symptoms in its
early stages.
Building on awareness raised
for breast cancer in October
2025, ADPHC’s “Check What
Really Matters” campaign
focuses on reinforcing the
importance of preventive
care – particularly routine
screening – before symptoms
appear. Now addressing
cervical cancer, the
campaign responds to common
factors that can delay
screening, including fear,
embarrassment, and
uncertainty, which remain
well-recognized barriers to
early detection. By
addressing these concerns,
the campaign supports
informed decision-making and
greater confidence around
cervical cancer prevention.
His Excellency
Dr. Rashed Al Suwaidi,
Director General of ADPHC,
commented:
“Cervical cancer is one of
the most preventable forms
of cancer when addressed
through early screening and
vaccination. Abu Dhabi
Public Health Centre’s
vision is centered on
prevention, early
intervention, and empowering
individuals to make informed
decisions about their health
to support preventive
action. Through the ‘Check
What Really Matters’
campaign, we are reinforcing
the importance of routine
screening, addressing common
concerns that may result in
its delay, and creating an
environment where women feel
supported, informed, and
confident to prioritize
their long-term health.”
Cervical cancer
screening services are
available through
IFHAS-approved providers
across Abu Dhabi, with
coverage routes in place to
ensure accessibility. The
campaign also supports
healthcare professionals
with unified tools to help
guide sensitive
conversations with patients,
aiming to reinforce
confidence in the screening
experience.
Studies
have shown that infection
with certain, more volatile
types of human
papillomavirus (HPV) causes
more than 90% of cervical
cancer cases, further
emphasizing the importance
and impact of prevention
through HPV vaccination and
routine screening.
The “Check What Really
Matters” campaign highlights
the importance of HPV
vaccination for children,
and parents and guardians
are urged to support its
administration through
school programs to protect
adolescents before exposure
to the virus. Catch-up
vaccinations for women aged
27 to 45 are also available
following consultation with
a healthcare professional.
Eligible women aged 25
to 65 are encouraged to
incorporate routine cervical
screening as part of their
regular, preventive health
and wellness care, with
screening recommended at
least once every five years.
For more information,
visit
www.adphc.gov.ae.
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