| | ArabMedicare.com News
Dubai | August 10, 2005
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Dubai Herbal & Treatment Centre
appoints PR agency
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(ArabMedicare.com News) Dubai
Herbal and Treatment Centre setup under the guidance of His Highness
Sheikh Mohammed Bin Rashid Al Maktoum Crown Prince of Dubai and
Minister of Defense, have appointed Simm Group to perform their
public relations, advertising, media and creative services.
Open since February 2003, DHTC practices complementary and
alternative medicine like traditional Chinese medicine, traditional
Indian medicines (ayurveda), homeopathy, dermatology, energy
medicine, manual lymphatic drainage and conventional medicine. They
are striving for an integrated and wellness practice in the near
future.
DHTC's Director General, Dr Ali Redha and Administrative Director,
Mr Mohammed Hadi AlMarashi are confident that Simm Group will not
only meet but exceed all their media and advertising needs.
"Of all the agencies to pitch for the DHTC account, we felt
there was no comparison to Simm Group," said Mr AlMarashi.
"Simm Group took the time to interview all our practitioners
and staff, they understand what we are doing and what we want to
achieve and have provided us with an outstanding creative, public
relations and media strategy," said Medical Director Dr Upendra
Acharya.
Simm Group's General Manager, Mr Michael Hughes says he is honored
to be performing PR and advertising services for the only medical
centre in Dubai to offer fully integrated healthcare.
"I am ecstatic about the agency's appointment, especially as we
have won both the PR and advertising contracts. It is very rewarding
to find yet another client who appreciates the difference that Simm
Group provides in a fiercely competitive environment," Mr
Hughes said.
Being the PR and advertising agency for Belhoul Speciality and
Belhoul European Hospital's, Simm Group has a thorough understanding
of marketing health and medicine in the Middle East.
Originally from Australia, Simm Group also perform media services
for Australia's Video Ezy, a new company to enter Dubai and other
clientele include Wafi Spa, Bafco and Alhosn University.
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