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The
Principals MENA introduces
new exclusive range of
Vidimed and Giuliani health,
hygiene and cosmetic
products to the Middle East
market
(Dubai, UAE) -
The Principals MENA (TPM), a
brand marketing company
based in Dubai, recently
launched its latest range of
health, skin and hair care
products from a network of
leading international
partners, at a special
launching event held at V
Hotel, The Palm (Dubai). The
launching was part of the
company's efforts to bring a
range of consumer healthcare
and wellness products to the
region. The event also marks
the regional entry of
Vidimed and
Giuliani--European brands
exclusive to TPM.
Dr. Mohammad Hawa, CEO of
TPM, said: "The Principals
MENA continuously engages in
providing new options for
world-class healthcare and
consumer products that
improve the quality of life
of the people in the region.
We maintain our unique
market proposition to
deliver successful brands
that are highly innovative
and follow international
healthcare standards and
practices. We are confident
that through our experiences
and established capabilities
in the MENA region, our
partnership with Vidimed and
Giuliani will be a great
success and will quickly
establish their market
reputation as a trusted and
known brand."
He added: "We keep our
vision to be at the
forefront of our industry in
bringing unique products to
the people we serve. Our
target products are
carefully selected to ensure
our resources, expertise and
energy are focused on the
opportunities that can bring
benefit to all our partners
and our community."
Five new health and
nutrition products from
Luxembourg-based Vidimed
were introduced to key
professionals and to the
media during the launch,
namely Amycal, VidiGyn,
Diovid, Vidimed Collagen S
and Pantov. All being
innovative products that
assist in health weight
control and offer exclusive
intimate hygiene products
for ladies and skin care
solutions for all family
members.
Two latest hair and skin
products from Giuliani, one
of Italy's most trusted
pharmaceutical firms since
1889, were also launched
during the event, the
Monoderma and Tricovel.
Monoderma is a natural skin
cosmetic product free from
preservatives and colourants,
containing pure vitamin
formulations in
biodegradable vegi-capsules,
which can be applied
topically to naturally
enhance skin's tone and
firmness. It reduces
wrinkles, hyper-pigmentation
spots and rehydrates the
skin. Tricovel is a
specially formulated brand
that protects the hair from
temporary loss due to
various causes by its
innovative and exclusive
Tricactive3 sustained
release technology that
guarantees the convenience
of just 1 application every
3 days.
Gaetano Colabucci; Giuliani’s
General Manager, noted: “Giuliani
is constantly inspired to
create innovative healthcare
solutions and share our
success globally, and help
people get better choices in
living a healthy life. Our
range of expertise and
skills in hair and skin care
innovation follows a high
standard of scientific
knowledge and research,
which ensures our consumers
a better quality of health
experiences. We are
committed to deliver high
quality products through our
collaboration with trusted
leaders in the field and we
believe that TPM's
established network can
further enhance the
healthcare supply chain in
the region."
The new line of products has
been tested and approved by
leading authorities in the
European Union and
regulatory authorities in
the UAE and KSA. The
products are available at
leading pharmacies and
nutrition specialty stores
across the country.
TPM also continues to engage
with major events in the
region to promote latest
innovations in the field. In
fact, the company recently
took part in the Dubai World
Dermatology and Laser
Conference & Exhibition
-
Dubai Derma, which was held
on March 18 to 20, 2019 at
the Dubai World Trade
Centre. During the event,
Dr. Fabio Massimo Rinaldi,
Executive Director of the
Dermatology Unit of
Policlinico Multimedica,
Milan, and President of the
International Hair Research
Foundation (IHRF), held a
special session themed ‘The
Complex Mechanism of Hair
Follicle’s Regulation’ where
he threw the spotlight on
the science behind hair
growth and the latest
innovations covering hair
and scalp care.
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