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Smileneo launches the
region's first licensed
teledentistry platform
(Dubai, UAE) -
With telehealth
usage surging as consumers
and healthcare providers are
seeking ways to safely
access and deliver
healthcare in the pandemic,
Middle East’s leading teeth
straightening startup,
Smileneo launches MENA’s
first teledentistry platform
license. To address the
flood of unlicensed
companies operating
regionally under different
rules, Smileneo is the first
startup to cooperate with
health authorities on
direct-to-consumer
teledentistry platform
licensing standards to
enhance the patient safety
of clear aligner treatments.
By
obtaining licensing from
Dubai Health Authority,
Smileneo is the only
licensed regional
teledentistry platform for
direct-to-consumer teeth
straightening that offers
consumers a safe end-to-end
online solution to achieve a
smile they love. Since its
launch in 2020, Smileneo has
become one of the
fastest-growing MENA
healthtech companies serving
over 35,000 applicants
through a network of more
than 30 affiliated
orthodontists in the United
Arab Emirates, Saudi Arabia,
Bahrain, Kuwait, Pakistan,
Turkey, and Qatar. Smileneo
has collaborated with Dubai
Healthcare Authority to
license its cutting-edge
teledentistry technology,
available in both Arabic and
English, to upgrade
standards for teledentistry
patient care.
“This is an urgent patient
safety matter,” said Dr.
Jonathan Doerr, Founder and
CEO of Smileneo. “There are
several aligner companies
operating in the MENA with
questionable patient safety
and data standards. Now,
more than ever, consumers
need an affordable, safe,
and convenient teeth
straightening option. They
need the confidence that
comes with receiving
treatment from a licensed
teledentistry platform which
works in partnership with
the best licensed dental
clinics on the ground, to
ensure world-class care.
Unregulated products and
unclear patient data privacy
practices are putting the
MENA’s fledgling healthtech
sector and consumers at
risk.”
Smileneo’s new teledentistry
platform enables
orthodontist partners to
customize each patient’s
treatment plan and manage
their patient’s care online.
Treatments are prescribed,
directed, and managed by
affiliated, locally licensed
orthodontists throughout the
entire process from initial
diagnosis to completion.
Patients can track progress
on their new smiles via
online check-ins using
Smileneo’s app and consult
their orthodontist at the
touch of a button. By
increasing doctor-patient
communications, Smileneo’s
teledentistry platform saves
patients from making
frequent clinic visits and
enables orthodontists to
keep in closer contact with
patients.
“We are at the beginning
stages of addressing the
enormous untapped market of
MENA consumers for whom
orthodontic treatment has
been unattainable and
unaffordable,” said Dr.
Doerr. “As the only company
licensed by a MENA health
authority to provide clear
aligner treatment through
telehealth, Smileneo has
voluntarily committed to a
stringent protocol to ensure
a safe, affordable, and
quality experience for
consumers. We continue to
push boundaries to make
orthodontic care accessible
at the touch of a button,
and we are pleased to have
the support of a growing
number of world-class
regional health authorities
that recognize our
technology advancements and
the quality of our
doctor-prescribed treatment
plans.”
According to Smileneo
research, more than 80% of
MENA consumers would feel
more confident if they had a
straighter smile. The
leading barriers preventing
consumers from straightening
their teeth are cost and
convenience. Priced at up to
65% less than traditional
braces, with an average
treatment length of only 6
months, Smileneo’s
direct-to-consumer, clear
aligner treatment solves
these pain points.
How it Works
Smileneo users start their
smile journey with a quick
online assessment by
uploading photos of their
teeth. Approved users then
book a consultation with the
closest Smileneo partner
clinic. Smileneo’s partner
network, which includes the
region’s top orthodontists,
use 3D intraoral scanners
and panoramic X-rays to
ensure a high-quality
orthodontic treatment.
A
personalized treatment plan
and 3D smile preview, a
simulation of what the
patient’s new smile will
look like, are the basis for
Smileneo’s treatment.
Smileneo clear aligners are
custom prescribed by
licensed orthodontists, and
they are manufactured in
licensed facilities. Each
clear aligner is custom-made
from BPA-free plastic
thermoformed onto
personalized 3D-printed
mouth molds. Smileneo
treatment is available for a
fixed price and can also be
paid in interest-free
installments over 3 to 6
months.
Related Link:
Smileneo
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